All or Nothing is Oriflame's most premium fragrance — built for special occasions, for the red carpet moment. And the bottle needed to match that energy completely. The design concept is based on party clutch: fashion-forward, bold, confident, and just a little bit playful — the kind of object you place on a table and people notice before they even smell what's inside. It was the first Oriflame fragrance to come in a rigid box — a packaging first for the brand that reinforced its premium positioning from the very first unboxing. The result was recognised internationally: the design won the FIFI Award in Russia and Product of the Year in Portugal, both in 2021.