Divine is built around a very specific feeling — haute couture, confidence, and the sensation of commanding a room the moment you walk in. When I took on the redesign in 2021, the challenge was to honour a bottle that loyal customers had loved for years while finally giving it the stature the brand deserved. The new design is tall and unapologetically sensual, its edges tracing the curved silhouette of a gala dress — structured, powerful, impossible to ignore. The cap tells its own story: the logo runs debossed in a continuous 360-degree band around it, symbolising the eyes of every person in the room turning towards you, no matter which direction they're looking from. Since the relaunch, the line has expanded into a family of flankers, each exploring a different facet of that same commanding presence.