Giordani Gold is one of Oriflame's most storied lines — a brand built on heritage, elegance, and a very particular idea of craftsmanship. For the relaunch, I took on the structural design of the full makeup range: foundations, mascaras, compacts, and more. But the lipsticks are where the work gets interesting. Rather than designing a single bullet shape and repeating it across the line, I developed a parametric algorithm in Grasshopper to model and iterate each one individually. Every bullet is unique — different silhouettes, different edge profiles, some carrying intricate surface textures that bring the brand's craftsmanship values into something you can actually see and feel. It's the kind of detail that rewards a closer look, and that's exactly the point.